This is a product pitch and a UI concept for a mobile sustainability marketplace. The goal was to create a product, conduct customer research, and pitch the idea.
Product + UI Exercise
June - August 2019 (10 weeks)
WHAT I DID
For my Tech Entrepreneurship class this semester my group and I were tasked with creating our own product and then pitching the product. Throughout this process, we had to come up with the product description, conduct customer discovery surveys, interview potential users, research the market, and report on our financials.
My role was the lead designer of Verda. I created the one-pager explanation of the product and designed the app interface. My main priority when it came to the interface was simplicity and brand cohesion so I made the main green shade and the photos of the products stand out the most.